The best and most effective 5 SEO hacks for 2019

Take the right direction and lead the digital marketing in 2019

No, this is not another stupid, boring post about the same things you have read before; like those promising you the whole universe, but in the end giving you nothing worthy of a value at all to learn about the ultimate trend in SEO tactics. This is the real deal, and you may be wondering: why? Let’s see.

If there is something website creators, developers and companies are after to is getting the highest levels of visibility online; so they can reach as much people as possible worldwide and introduce to them their products and services, having viewers always interacting, give them something great to think and talk about and spread the word through every single social media available. In the last years, three famous letters have become the key to it: SEO

But, what does it mean Search Engine Optimization in 2019? It goes far beyond using keywords randomly. It implies several aspects that well applied can get your website to the very first positions in the Google search results’ page, the dreamed goal of every digital agency nowadays. And now in iTrident we will share five of them with you!

5 SEO hacks to have in mind for 2019.

Google RankBrain: When Interaction is Love, Interaction is Life… And a good spot to be place at.

RankBrain is Google’s third most important ranking signal. This artificial learning system detects how much time you spend in a page that came up from a search you previously made. Not only if you clicked on it, but actually if you stayed, because it proves the content in it provided you exactly what you were looking for. A concise 40-60 word-long “snippet bait” helps catch the attention of your viewers as well, so be careful to create a very attractive, informative first paragraph and a content for your page that worth the time users invest in it.

Content + Context= In-Depth Content: Think before writing

In the past, the amount of keywords appearing in a text used to determine your positioning on a Google search, something that was so abusively used that it got to a point that you found texts with no sense at all, not reader-friendly, but filled with forced keywords that made paragraphs hard to understand. Thank God the past is only good to learn from our mistakes and move on, improving, and leaving it behind.

Now, providing actually valuable information (with keywords conveniently located, of course, but never abused) that answer a viewer’s questions is awarded by Google with an increasing ranking in its results’ page. Authoritative evergreen content is something always current, never expiring that is at all times useful to users, and it is exactly what you have to grant to your readers if you want to gain them and their shares, plus quality, frequently updated backlinks that make them trust you even more.

The length of your content is also important, reason why it is commonly estimated that in a unique, original 2000-word text a person can find what he needs to know. So, choose your words wisely but also be generous with them, and add data others haven’t yet. That’s how you will add more value and a growing traffic to your website.

Latent Semantic Indexing (LSI) keywords: Give richness to the vocabulary of your content.

More than synonyms or keywords having meaning that are similar to the main ones, LSI keywords refer to semantically related words to others, so these can be easily associated with the content of the text. This is crucial to be included, for they have the power to contribute in giving more solidity to the content of your website, something that Google also detects and ranks better in a user’s research.

Don’t forget about Mobile devices. Your content needs to be Mobile-friendly too.

As newer and better smartphones come out, it gets easier and more common that people do their research from them instead of their desktops, because they have their cell phones at a hand.

The issue here is that mobile versions of a website sometimes hid important features and content of your site that could be what your viewers are looking for, or even make it harder to find; and Google sometimes assume the mobile version as the whole, complete version, so, when creating it, try to have all these things into consideration so you don’t get negatively affected by the RankBrain for having people not staying in your website enough time to consider it worthy.

Make yourself be known, recognisable and affordable. Make a video. Don’t let images aside

Today’s public is mainly visual, and Youtube is the biggest video platform currently existing. More people are looking for videos in order to find out about things they are interested in, that’s why influencers have become so popular.

A SEO optimised video for Youtube have amazing chances to stand out and go viral, and as Youtube is owned by Google, having a well-made video there or even embedded in your text will obviously increase your visibility and traffic, besides of the shares by your viewers. Well-thought images also do wonders in gaining you backlinks from other sites; for that reason it will be a huge bonus that you include them too.

In conclusion, if you don’t want to be buried in the 400th position, follow these simple advices. You will see beautiful, increasing numbers constantly, and your website will become a solid reference for your audience.